Principles of Marketing / (Record no. 48670)

MARC details
000 -LEADER
fixed length control field 00793naa a2200253 i 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 221219t20182018my ac|||r|||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789672113423
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Language of cataloging eng
Transcribing agency PSP
Description conventions rda
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .Y95 2018
100 #0 - MAIN ENTRY--PERSONAL NAME
Personal name Yusniza Kamarulzaman
9 (RLIN) 8196
245 ## - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc. Yusniza Kamarulzaman, Nor Khalida Abu
250 ## - EDITION STATEMENT
Edition statement Third Edition
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford University Press
Name of producer, publisher, distributor, manufacturer Shah Alam, Selangor,
Date of production, publication, distribution, manufacture, or copyright notice 2018
-- c2018
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 350pages. :
Other physical details illustration. ;
Dimensions 24cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note includes index
591 ## -
-- DPM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 10319
700 #0 - ADDED ENTRY--PERSONAL NAME
Personal name Nor Khalida Abu
9 (RLIN) 15114
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Classification part HF5415
Call number prefix .Y95 2018
959 ## -
-- RAR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/12/2022 71.94   HF5415 .Y95 2018 0000052593 19/12/2022 19/12/2022 Book
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 19/12/2022 71.94   HF5415 .Y95 2018 0000052594 19/12/2022 19/12/2022 Book