MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01532nam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20768630 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230918165237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181206t20192019enk b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2018057298 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749498085 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749484224 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749484231 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PSP |
| Language of cataloging |
eng |
| Transcribing agency |
PSP |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 |
| Item number |
.K566 2019 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kingsnorth, Simon, |
| Relator term |
author. |
| 9 (RLIN) |
16669 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Digital Marketing Strategy : |
| Remainder of title |
an integrated approach to online marketing / |
| Statement of responsibility, etc. |
Simon Kingsnorth. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
United Kingdom : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page Ltd, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
| -- |
c2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 364 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Digital marketing strategy, [2016] |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Management. |
| 9 (RLIN) |
1234 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 9 (RLIN) |
2434 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 9 (RLIN) |
16670 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Kingsnorth, Simon, author. |
| Title |
Digital marketing strategy |
| Edition |
2nd Edition. |
| Place, publisher, and date of publication |
New York : Kogan Page Ltd, [2019] |
| International Standard Book Number |
9780749484231 |
| Record control number |
(DLC) 2018058718 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| Classification part |
HF5548.32 |
| Call number prefix |
.K566 2019 |
| 959 ## - |
|---|
| -- |
RAR |
