Basic marketing / (Record no. 5236)

MARC details
000 -LEADER
fixed length control field 00627nam a2200217 4500
001 - CONTROL NUMBER
control field 0000002123
003 - CONTROL NUMBER IDENTIFIER
control field 0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s1996####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0314071458
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) Z528 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Zikmund, William G.
245 10 - TITLE STATEMENT
Title Basic marketing /
Statement of responsibility, etc. William G. Zikmund, Micheal d'Amico
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. St. Paul, Minneapolis
Name of publisher, distributor, etc. West Publishing,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 369 p.;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name d' Amico, Micheal
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date last checked out Total Renewals
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010   HF5415.Z528 1996 0000021297   15/06/2010 Book    
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010 1 HF5415.Z528 1996 0000021298   15/06/2010 Book 13/07/2011  
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010   HF5415.Z528 1996 0000024123   15/06/2010 Book    
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai Open Shelf 15/06/2010 5 HF5415.Z528 1996 0000024124   15/06/2010 Book 28/12/2015 1