Contemporary advertising / (Record no. 9364)

MARC details
000 -LEADER
fixed length control field 00596nam a2200217 4500
001 - CONTROL NUMBER
control field 0000010010
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230918163527.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100521s2006####nyu###########001#0#eng##
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072964723
040 ## - CATALOGING SOURCE
Original cataloging agency PSP
Transcribing agency PSP
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) R HF5821.A678 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 10 - TITLE STATEMENT
Title Contemporary advertising /
Statement of responsibility, etc. William F. Arens
250 ## - EDITION STATEMENT
Edition statement 10th.ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent xl; 614p. :
Other physical details ill.;
Dimensions 27cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index and Cd rom
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Politeknik Seberang Perai Politeknik Seberang Perai   15/06/2010   HF5821.A678 2006 0000041836 04/02/2022 15/06/2010 Book