Marketing management: knowledge and skills / J.Paul Peter [and] James H. Donnelly, Jr
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, 2007. Edition: 8th.edDescription: xvii; 813p. : ill.; 25cmISBN: - 0073137634
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Politeknik Seberang Perai | HF5415.13 P387 2007 (Browse shelf(Opens below)) | Not For Loan | 0000041688 |
Browsing Politeknik Seberang Perai shelves Close shelf browser (Hides shelf browser)
| HF5415.13 N384 1996 Negotiating. | HF5415.13 N67 1994 Marketing management : a European perspective / | HF5415.13.O78 1984 Competitive marketing : a strategic apporach / | HF5415.13 P387 2007 Marketing management: knowledge and skills / | HF5415.13 P954 2007 Principles of marketing : a global perspective / | HF5415.13.P962 1996 Marketing management : integrating theory and practice / | HF5415.13 R269 1995 Business marketing strategy : concepts and applications / |
Includes bibliographical references and index
There are no comments on this title.