Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael E. Belch

By: Contributor(s): Material type: TextTextPublication details: Massachusetts Irwin McGraw-Hill, 1998. Edition: 4th edDescription: xxii,762p.: ill.; 26cmISBN:
  • 0070060884
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Reference HF5823.B387 1998 (Browse shelf(Opens below)) Not For Loan 0000005376
Book Book Politeknik Seberang Perai Open Shelf HF5823.B387 1998 (Browse shelf(Opens below)) Available 0000004063
Book Book Politeknik Seberang Perai Open Shelf HF5823.B387 1998 (Browse shelf(Opens below)) Available 0000013232
Book Book Politeknik Seberang Perai HF5823.B387 1998 (Browse shelf(Opens below)) Available 0000013233

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