How brands become icons : the principles of cultural branding
Material type:
TextPublication details: Boston : Harvard Business School Press, 2004 Description: xiii;265p. : ill.; 24cmISBN: - 1578517745
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Politeknik Seberang Perai | HD69 H647 2003 (Browse shelf(Opens below)) | Available | 0000042534 |
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| HD69 C623 2006 Global project management handbook:planning,organizing,and controlling international projects / | HD69 G53 2002 Succesful project management / | HD69 H373 2000 Harvard business review on business and the environment | HD69 H647 2003 How brands become icons : the principles of cultural branding | HD69 M269 2007 Time management : 24 Techniques to make each minute count at work / | HD69 M367 2003 Information technology project management : providing measurable organizational value / | HD69 M822 2003 Pengendalian masa / |
Includes bibliographical references and index
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