Marketing : an introduction / Gary Armstrong [and] Philip Kotler 250 0 |a7th.ed.
Material type:
TextPublication details: Upper Saddle River, New Jersey : Pearson, 2005 Description: xxvi;581p. : ill.; 28cmISBN: - 0131424106
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Politeknik Seberang Perai | HF5415 K625 2004 (Browse shelf(Opens below)) | Available | 0000042658 |
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| HF5415.K5227 1995 Principles of marketing | HF5415.K625 1997 Marketing : an introduction / | HF5415 .K625 2000 Marketing : an introduction / | HF5415 K625 2004 Marketing : an introduction / | HF5415.K6312 1996 Strategic marketing for nonprofit organizations / | HF5415.K6312 1996 Strategic marketing for nonprofit organizations / | HF5415 K63127 2003 Marketing insights from A to Z : 80 concepts every manager needs to know / |
Includes bibliographical references and index
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