Marketing management : a strategic decision making approach / John W. Mullins, Orville C. Walker, Harper W. Boyd
Material type:
TextPublication details: New York : Mc Graw Hill, 2008 Edition: 6th edDescription: xxii, 533p. : ill.; 25cmISBN: - 9780073529820
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
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Politeknik Seberang Perai Open Shelf | HF 5415.13 M352324 2008 (Browse shelf(Opens below)) | Available | 0000043483 |
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| HF5415.13 .M3447 1995 Marketing and entrepreneurship in SMEs : an innovative approach / | HF5415.13 M35223 1998 Marketing management / | HF5415.13 M35223 1998 Marketing management / | HF 5415.13 M352324 2008 Marketing management : a strategic decision making approach / | HF5415.13.M364 2009 Marketing management : an Asian perspective / | HF5415.13.M369183 1995 Marketing plans : how to prepare them, how to use them / | HF5415.13.M369183 1995 Marketing plans : how to prepare them, how to use them / |
Includes index
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