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Product development : a structured approach to consumer product development, design and manufacture / Anil Mital...[et al.]

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Material type: Text

TextPublication details: Oxford : Elsevier, 2008 Description: xviii;425p. : ill.; 27cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Politeknik Seberang Perai	HF5415.153 P7484 2008 (Browse shelf(Opens below))	Available		0000044397
Book	Politeknik Seberang Perai Open Shelf	HF5415.153 P7484 2008 (Browse shelf(Opens below))	Available		0000044398

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Previous	HF5415.15.M67 1998 Eating the big fish : how challenger brands can compete against brand leaders /	HF5415.153 K53 2005 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	HF5415.153 P35 1996 The PDMA handbook of new product development /	HF5415.153 P7484 2008 Product development : a structured approach to consumer product development, design and manufacture /	HF5415.17.W4 1998 Devide and conquer : target your customers through market segmentation /	HF5415.2.B779 1998 Marketing research /	HF5415.2.B779 1998 Marketing research /	Next

Includes bibliographical references and index

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