Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Material type:
TextPublication details: New York : Springer, 2008 Description: xxiv;800p. : ill.; 24cmISBN: - 9780387725796
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Book
|
Politeknik Seberang Perai | HF5415.125 B627 2008 (Browse shelf(Opens below)) | Available | 0000046172 |
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| HF5415.123 .P475 2014 Strategic integrated marketing communications / | HF5415.123 .S54 2013 Advertising, promotion, and other aspects of integrated marketing communications / | HF5415.123.Y468 1998 Integrated marketing communications : the holistic approach / | HF5415.125 B627 2008 Database marketing : analyzing and managing customers / | HF5415.126 I576 2007 International direct marketing : Principles, best practices, marketing facts / | HF5415.126.J39 1998 Profitable direct marketing / | HF5415.126.R279 1996 Galeri MLM : 101 panduan kejayaan MLM Multi-Level-Marketing / |
Includes bibliographical references and index
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