Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.

By: Material type: TextTextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006.Description: xvii, 193 p. : ill. ; 25 cmISBN:
  • 1845429079 (hardcover) :
  • 9781845429072 (hardcover)
Subject(s): LOC classification:
  • HF5415.13 .T845 2006
Online resources:
Contents:
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Non Fiction HF5415.13 T845 2006 (Browse shelf(Opens below)) Not For Loan 0000048553
Book Book Politeknik Seberang Perai Open Shelf Non Fiction HF5415.13 T845 2006 (Browse shelf(Opens below)) Available 0000048554

Includes bibliographical references (p. 163-187) and index.

Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.

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