Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo.
Material type:
TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006.Description: xvii, 193 p. : ill. ; 25 cmISBN: - 1845429079 (hardcover) :
- 9781845429072 (hardcover)
- HF5415.13 .T845 2006
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Book
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Politeknik Seberang Perai | Non Fiction | HF5415.13 T845 2006 (Browse shelf(Opens below)) | Not For Loan | 0000048553 | |
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Book
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Politeknik Seberang Perai Open Shelf | Non Fiction | HF5415.13 T845 2006 (Browse shelf(Opens below)) | Available | 0000048554 |
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| HF5415 .N822 2009 Principles of Marketing / | HF5415.126 L873 1992 Direct marketing strategies and tactics unleash the power of direct marketing for bigger profits | HF5415.13 S898 2007 Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / | HF5415.13 T845 2006 Marketing knowledge management : managing knowledge in market oriented companies / | HF5415.13 .Y95 2016 Marketing Management / | HF5415.2 .P988 2015 Consumer Behaviour / | HF5429 B45 1998 Retail management : a strategic approach / |
Includes bibliographical references (p. 163-187) and index.
Market orientation and organizational knowledge -- Organizational knowledge and marketing knowledge -- Marketing knowledge : a model for management -- The emersion of marketing knowledge -- The generation of marketing knowledge -- The sharing and use of marketing knowledge -- Conclusion : A marketing knowledge management strategy and new roles for the marketing function.
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