Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angel / edited byTheo B.C. Poiesz, W. Fred van Raaij.

Contributor(s): Material type: TextTextPublication details: Cheltenham, UK ; Edward Elgar, c2007.Description: xi, 216 p. : ill. ; 24 cmISBN:
  • 1843767724 (hbk.) :
  • 9781843767725 (hbk.)
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf Non Fiction HF5415.13 S898 2007 (Browse shelf(Opens below)) Available 0000048552

Includes bibliographical references and index.

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