Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN: - 0256261903 (alk. paper)
- HF5415.3 P468 1999
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Politeknik Seberang Perai | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | Available | 0000003322 | |
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Politeknik Seberang Perai Open Shelf | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | Available | 0000003323 | |
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Politeknik Seberang Perai Open Shelf | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | Available | 0000003324 | |
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Politeknik Seberang Perai Open Shelf | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | Available | 0000003325 | |
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Politeknik Seberang Perai Open Shelf | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | Available | 0000003326 |
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| HF54152.12 A8C37 1996 Cases in marketing management and strategy : an asia-pacific perspective / | HF54152.12 A8C37 1996 Cases in marketing management and strategy : an asia-pacific perspective / | HF5415.3.N342 1999 Consumer behaviour : implications for marketing strategy / | HF5415.3 .P468 1999 Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. | HF5415.3 P478 2005 Consumer Behaviour & Marketing Strategy / | HF5415.3 S73 1988 Marketing to the affluent / | HF5415.32.E53 1995 Principles of accounting / |
Includes bibliographical references (p. 481-510) and indexes.
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