Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: xxv, 635, [118] p. : ill. ; 24 cmISBN:
  • 0131201158
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 K45 1998
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HD69.B7 K45 1998 (Browse shelf(Opens below)) Available 0000024529
Book Book Politeknik Seberang Perai Open Shelf HD69.B7 K45 1998 (Browse shelf(Opens below)) Available 0000024530
Book Book Politeknik Seberang Perai Open Shelf HD69.B7 K45 1998 (Browse shelf(Opens below)) Available 0000024531

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close