Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, 1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN:
  • 0256218951 (international ed.)
Subject(s): DDC classification:
  • 658.8/342/0973 21
LOC classification:
  • HF5415.33 .U6 .H38 1998
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.33 .U6 .H38 1998 (Browse shelf(Opens below)) Available 0000009268
Book Book Politeknik Seberang Perai Open Shelf HF5415.33.U6 H38 1998 (Browse shelf(Opens below)) Available 0000009265
Book Book Politeknik Seberang Perai Open Shelf HF5415.33.U6 H38 1998 (Browse shelf(Opens below)) Available 0000009266
Book Book Politeknik Seberang Perai HF5415.33.U6 H38 1998 (Browse shelf(Opens below)) Available 0000025022
Book Book Politeknik Seberang Perai Open Shelf HF5415.33.U6 H38 1998 (Browse shelf(Opens below)) Available 0000009267

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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