Managing services marketing : text and readings / John E.G. Bateson, K. Douglas Hoffman.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1999.Edition: 4th edDescription: xvi, 471 p. : ill. ; 29 cmISBN:
  • 0030225191
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD9980.5 .B38 1999
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HD9980.5 .B38 1999 (Browse shelf(Opens below)) Available 0000012545
Book Book Politeknik Seberang Perai Open Shelf HD9980.5 .B38 1999 (Browse shelf(Opens below)) Available 0000012546
Book Book Politeknik Seberang Perai HD9980.5 .B38 1999 (Browse shelf(Opens below)) Available 0000012547

Includes bibliographical references and index.

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