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Developing a creative and innovative integrated marketing communications plan : a working model / James R. Ogden.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1998.Description: vi, 185 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status
Book	Politeknik Seberang Perai Open Shelf	HF5415.123 .O37 1998 (Browse shelf(Opens below))	Available
Book	Politeknik Seberang Perai Open Shelf	HF5415.123 .O37 1998 (Browse shelf(Opens below))	Available
Book	Politeknik Seberang Perai	HF5415.123 .O37 1998 (Browse shelf(Opens below))	Available

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Previous	HF5415.123 B912 2007 Marketing communications policies /	HF5415.123 C648 2006 Integrated advertising promotion, and marketing communications /	HF5415.123 .I61 2015 Integrated marketing communications /	HF5415.123 .O37 1998 Developing a creative and innovative integrated marketing communications plan : a working model /	HF5415.123 .P475 2014 Strategic integrated marketing communications /	HF5415.123 .S54 2013 Advertising, promotion, and other aspects of integrated marketing communications /	HF5415.123.Y468 1998 Integrated marketing communications : the holistic approach /	Next