Understanding customers / Chris Rice.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England). Student.Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997.Edition: 2nd edDescription: vi, 312 p. : ill. ; 24 cmISBN:
  • 0750623225
Subject(s): LOC classification:
  • HF5415.32 R53 1997
Online resources:
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Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai HF5415.32 .R53 1997 (Browse shelf(Opens below)) Available 0000023318
Book Book Politeknik Seberang Perai Open Shelf HF5415.32 .R53 1997 (Browse shelf(Opens below)) Available 0000023319
Book Book Politeknik Seberang Perai Open Shelf HF5415.32 .R53 1997 (Browse shelf(Opens below)) Available 0000023320
Book Book Politeknik Seberang Perai Open Shelf HF5415.32 .R53 1997 (Browse shelf(Opens below)) Available 0000033434

Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 307-308) and index.

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