Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.
Material type:
TextPublication details: New York : Wiley, c1999.Description: xvi, 623 p. : ill. ; 26 cmISBN: - 0471170682 (alk. paper)
- HF5415.2 K86 1999
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HF5415.2 K86 1999 (Browse shelf(Opens below)) | Available | 0000005579 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.2 K86 1999 (Browse shelf(Opens below)) | Available | 0000005580 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.2 K86 1999 (Browse shelf(Opens below)) | Available | 0000005581 |
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| HF5415.2.K53 1996 Marketing research : an applied approach / | HF5415.2 K86 1999 Essentials of marketing research / | HF5415.2 K86 1999 Essentials of marketing research / | HF5415.2 K86 1999 Essentials of marketing research / | HF5415.2 M29 1996 Marketing research : an applied orientation / | HF5415.2 M29 1996 Marketing research : an applied orientation / | HF5415.2 M29 1996 Marketing research : an applied orientation / |
Includes bibliographical references and index.
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