Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998.Description: xlvi, 623 p. : ill. (some col.), col. maps ; 29 cm. + 1 computer disk (3 1/2 in.)ISBN: - 0538869089 (hardcover)
- 659.1 21
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Politeknik Seberang Perai | Reference | HF5821 .O34 1998 (Browse shelf(Opens below)) | Not For Loan | 0000004087 | |
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Politeknik Seberang Perai | HF5821 .O34 1998 (Browse shelf(Opens below)) | Available | 0000024116 | ||
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Politeknik Seberang Perai Open Shelf | HF5821 .O34 1998 (Browse shelf(Opens below)) | Available | 0000024117 | ||
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Book
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Politeknik Seberang Perai Open Shelf | HF5821 .O34 1998 (Browse shelf(Opens below)) | Available | 0000024118 | ||
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Book
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Politeknik Seberang Perai Open Shelf | HF5821 .O34 1998 (Browse shelf(Opens below)) | Available | 0000024119 |
Browsing Politeknik Seberang Perai shelves, Collection: Reference Close shelf browser (Hides shelf browser)
| HF5718.5.H63 1998 The consultant's guide to proposal writing : how to satisfy your clients and double your income / | HF5721 .L34 2011 Business communication / | HF5726 .T373 2012 Model business letters, emails and other business documents / | HF5821 .O34 1998 Advertising / | HF5821 .O35 2015 Advertising and Integrated Brand Promotion / | HF5823.A13 1996 Advertising management / | HF5823.B387 1998 Advertising and promotion : an intergrated marketing communications perspective / |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: PC with 486DX or higher; Windows 95.
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