Advertising communications & promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, 1997.Edition: 2nd edDescription: xvi, 640 p. ;: ill. ; 26 cmISBN: - 0071155147
- 007053943X
- 007053943X (hardcover)
- HF5821
| Item type | Current library | Call number | Status | Date due | Barcode |
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Book
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Politeknik Seberang Perai Open Shelf | HF5821 A293 1996 (Browse shelf(Opens below)) | Available | 0000003996 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5821 A293 1996 (Browse shelf(Opens below)) | Available | 0000003997 | |
|
Book
|
Politeknik Seberang Perai Open Shelf | HF5821 A293 1996 (Browse shelf(Opens below)) | Available | 0000003995 |
Browsing Politeknik Seberang Perai shelves, Shelving location: Open Shelf Close shelf browser (Hides shelf browser)
| HF5814.D38 1997 Advertising research : theory and practice / | HF5814.D38 1997 Advertising research : theory and practice / | HF5814.D38 1997 Advertising research : theory and practice / | HF5821 A293 1996 Advertising communications & promotion management / | HF5821 A293 1996 Advertising communications & promotion management / | HF5821 A293 1996 Advertising communications & promotion management / | HF5821.B62 1999 Contemporary advertising / |
Includes bibliographical references.
Includes bibliographical references and index
2005/06 CBEB3318
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