Market-based management : strategies for growing customer value and profitability / Roger J. Best
Material type:
TextPublication details: Upper Saddle River : Prentice Hall, 2000. Edition: 2nd.edDescription: xxi, 385 p.: ill.; 24 cmISBN: - 0130145467
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai | HF5415.13.B46 2000 (Browse shelf(Opens below)) | Available | 0000020702 | |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B46 2000 (Browse shelf(Opens below)) | Available | 0000020703 | |
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Book
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Politeknik Seberang Perai Open Shelf | HF5415.13.B46 2000 (Browse shelf(Opens below)) | Available | 0000020704 |
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| HF5415.129.C898 2000 Strategic marketing management for the Pacific Region / | HF5415.129 R67 1999 Marketing channels : a management view / | Hf5415.129.S75 1996 Marketing channels / | HF5415.13.B46 2000 Market-based management : strategies for growing customer value and profitability / | HF5415.13.B669 1998 Marketing management : a strategic approach with a global orientation / | HF5415.13 C275 2002 Mastering marketing management / | HF5415.13.C468 1995 Concurrent marketing : integrated product, sales and sevices / |
Includes index
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