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Strategic integrated marketing communications / Larry Percy

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Material type: Text

TextPublisher: London : Routledge, c2014Edition: Second EditionDescription: xiv, 320 pages : illustrations 25 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Politeknik Seberang Perai	Reference	HF5415.123 .P475 2014 (Browse shelf(Opens below))	Not For Loan		0000050613

Previous								Next
Previous	HF5415 S816 1993 Success in marketing /	HF5415.1.B4155 2007 Marketing:principles and perspectives /	HF5415.123 .I61 2015 Integrated marketing communications /	HF5415.123 .P475 2014 Strategic integrated marketing communications /	HF5415.123 .S54 2013 Advertising, promotion, and other aspects of integrated marketing communications /	HF5415.1265 S742 1999 World Wide Web marketing : integrating the Web into your marketing stategy /	Hf5415.129.S75 1996 Marketing channels /	Next

Includes index

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