Consumer Behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.

By: Contributor(s): Material type: TextTextNew Jersey ; Pearson Prentice Hall, 2010 c1997Edition: TENTH EDITION., Global edDescription: 592 pages. : illustration. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0137006705
  • 9780137006700
Subject(s): LOC classification:
  • HF5415.32 .S333 2010
Online resources: Summary: Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Reference HF5415.32 .S333 2010 (Browse shelf(Opens below)) Not For Loan 0000050735
Book Book Politeknik Seberang Perai Open Shelf HF5415.32 .S333 2010 (Browse shelf(Opens below)) Available 0000050736

Previous ed.: 2007.

Includes bibliographical references and indexes.

Taking a market segmentation approach, this latest edition of a respected text carefully balances consumer behaviour concepts, research and applied marketing examples.

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