Strategic Marketing Problems : cases and comments / Roger A. Kerin, Robert A. Peterson

By: Contributor(s): Material type: TextTextUpper Sadle River, New Jersey : Prentice Hall, 1995 c1995Edition: SEVENTH EDITIONDescription: xiv, 738 pages. : illustration. ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0131817698
Subject(s): LOC classification:
  • HF5415 .I35K47 1998
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