Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 11th edDescription: xx, 651, [94] p. : col. ill. ; 29 cmISBN:
  • 0131469185
  • 9780131469181
  • 0131968793
  • 9780131968790
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K636 2006
Online resources:
Contents:
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf Koleksi Umum (Rak Terbuka) HF5415.K636 2006 (Browse shelf(Opens below)) Available Hadiah 0000052819
Browsing Politeknik Seberang Perai shelves, Shelving location: Open Shelf , Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
HF5387 .I58 2014 An introduction to business ethics / HF5415 .B43 2006 MARKETING : Principles and Perspective / HF5415 .K47 2004 Marketing : the core / HF5415.K636 2006 Principles of marketing / HF5415.2 .H25 2009 Marketing research : in a digital information environment / HF5415.2 .H25 2009 Marketing research : in a digital information environment / HF5415.3 .I75 2012 Business Transactions IN ISLAM

Includes bibliographical references and index.

Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.

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