Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr. and Jean-Claude Larreche
Material type:
TextPublication details: Boston : Irwin McGraw-Hill, 1998. Edition: 3rd edDescription: xxii,547p.; 28 cmISBN: - 0256226326
| Item type | Current library | Call number | Status | Date due | Barcode |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000018627 | |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000018628 | |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000018629 | |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000018630 | |
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Politeknik Seberang Perai | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000018631 | |
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Politeknik Seberang Perai Open Shelf | HF5415.13.B669 1998 (Browse shelf(Opens below)) | Available | 0000019457 |
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| HF5415.129 R67 1999 Marketing channels : a management view / | Hf5415.129.S75 1996 Marketing channels / | HF5415.13.B46 2000 Market-based management : strategies for growing customer value and profitability / | HF5415.13.B669 1998 Marketing management : a strategic approach with a global orientation / | HF5415.13 C275 2002 Mastering marketing management / | HF5415.13.C468 1995 Concurrent marketing : integrated product, sales and sevices / | HF5415.13 C533 2007 Supply chain management : Strategi,planning & operation / |
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