Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan

By: Material type: TextTextPublication details: New York : John Wiley, 1998. Description: xvii, 286 p.: pic.; 24 cmISBN:
  • 0471242098
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Holdings
Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai Open Shelf HF5415.15.M67 1998 (Browse shelf(Opens below)) Available 0000010135
Book Book Politeknik Seberang Perai Open Shelf HF5415.15.M67 1998 (Browse shelf(Opens below)) Available 0000010136
Book Book Politeknik Seberang Perai HF5415.15.M67 1998 (Browse shelf(Opens below)) Available 0000010134

Includes index

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