Essentials of contemporary advertising / William F. Arens [and] David H. Schaefer

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2007. Description: xxviii; 558p. : ill.; 28cmISBN:
  • 0073136662
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Item type Current library Call number Status Date due Barcode
Book Book Politeknik Seberang Perai R HF5821 A74 2007 (Browse shelf(Opens below)) Available 0000041835

Includes bibliographical references and index

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