Peter, J.Paul    <br/><br/>
Marketing management: knowledge and skills /  
J.Paul Peter [and] James H. Donnelly, Jr    
 - 8th.ed.    
 - New York :  McGraw-Hill/Irwin,   2007.    
 - xvii; 813p. :  ill.;   25cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0073137634    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   <br/>Marketing--Management--Case studies