Customer behavior: building marketing strategy /  
Delbert I. Hawkins...[et al]    
 - 10th.ed.    
 - New York :  McGraw-Hill/Irwin,   2007.    
 - xxiv; 790p. :  ill.;   26cm.    
<br/><br/>Includes index and Cd rom    
<br/><br/><label>ISBN: </label>0073101370    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States   <br/>Consumer behavior--Case studies   --United States<br/>Market surveys--United States