Cravens, David W.    <br/><br/>
Strategic marketing /  
David W. Cravens    
 - 6th. ed.    
 - Boston :  Irwin MacGraw-Hill,   2000.    
 - xvi, 752 p.:   ill.;   23 cm.    
 - The Irwin/Mc Graw-Hill series in marketing    .
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0071169415    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making   <br/>Marketing--Management   <br/>Marketing--Management--Case studies