TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic marketing / 
T2  - The Irwin/Mc Graw-Hill series in marketing   
SN  - 0071169415   
PY  - 2000///.
CY  - Boston
PB  - Irwin MacGraw-Hill, 
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes index
ER  -