Sudman, Seymour    <br/><br/>
Marketing research :   a problem solving approach /  
Seymour Sudman and Edward Blair    
 - Boston :  McGraw-Hill,   1998    
 - xiii,737p. :  ill.;   28 cm    
 - Irwin/Mcgraw-Hill series in marketing    .
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0079136702    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research