TY  - BOOK
AU  - Bly,Robert W.
TI  - Advertising manager's handbook / 
SN  - 0130073458   
PY  - 1993///.
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall, 
KW  - Advertising
KW  - Handbooks, manuals, etc.
KW  - Management
KW  - Handbooks, manuals,etc.
ER  -