Lehmann, Donald R.    <br/><br/>
Analysis for marketing planning /  
Donald R. Lehmann [and] Russell S. Winer    
 - 4th. ed.    
 - Chicago :  Irwin,   1997    
 - xi, 211 p. :  ill.;   23 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0256214425    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   --United States