TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning / 
SN  - 0256214425   
PY  - 1997///
CY  - Chicago
PB  - Irwin, 
KW  - Marketing
KW  - Management
KW  - United States
N1  - Includes index
ER  -