Arens, William F.    <br/><br/>
Contemporary advertising /  
William F. Arens    
 - 7th. ed.    
 - Boston :  Irwin/McGraw-Hill,   c1999    
 - xxxi, 569 p. :  ill.;   24 cm.    
<br/><br/>Includes bibliographical references and index    
<br/><br/><label>ISBN: </label>0256262535    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising