Werber, Harry   1944-    <br/><br/>
Devide and conquer :   target your customers through market segmentation /  
Harry Werber    
 - New York :  John Wiley,   1998.    
 - viii, 232 p.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0471176338    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation--United States