TY  - BOOK
AU  - Lewis,Barbara
AU  - Littler,Dale
TI  - The blackwell encyclopedia dictionary of marketing / 
SN  - 1557869391   
PY  - 1996///
CY  - Cambridge ; Massachusetts
PB  - Blackwell publishers, 
KW  - Production management
KW  - Dictionaries
N1  - Includes index
ER  -