Kotler, Philip    <br/><br/>
Marketing /  
Philip Kotler...[et al.]    
 - 4th.ed.    
 - Sydney  Prntice Hall,   1998.    
 - xxiii,910p.:   ill.;   26cm    
<br/><br/><label>ISBN: </label>0724806865    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   --Australia<br/>Marketing--Management   --New Zealand