Czinkota, Michael R.    <br/><br/>
Global marketing /  
Michael R. Czinkota and Ilkka A. Ronkainen    
 - Fort Worth  The Dryden Press,   1996.    
 - 648p.:   ill.;   26cm    
<br/><br/><label>ISBN: </label>0030106494    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing