Thomke, Stefan    <br/><br/>
Managing product and service development :   text and cases /  
Stefan Thomke    
 - Boston :  McGraw-Hill/Irwin,   2007    
 - vii;592p. :  ill.;   24cm.    
<br/><br/>Includes index    
<br/><br/><label>ISBN: </label>0073023019    
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management--Case studies   <br/>Product management--Case studies