Shimp, Terence A.    <br/><br/>
Advertising promotion :  supplemental aspects of intergrated marketing communications /  
Terence A. Shimp    
 - 5th ed.    
 - Fort Worth  The Dryden Press,   2000.    
 - 589p.;   27 cm.    
<br/><br/><label>ISBN: </label>0030211131    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing