Aaker, David A.    <br/><br/>
Developing business strategies /  
David A. Aaker    
 - 5th. ed.    
 - New York :  John Wiley,   1998.    
 - xiv, 330 p.:   ill.;   24 cm.    
<br/><br/> Includes index    
<br/><br/><label>ISBN: </label>0471183644    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management   <br/>Strategic planning