TY  - BOOK
AU  - Harris,Thomas L.
AU  - Whalen,Patricia T.
TI  - The marketer's guide to public relations in the 21st century / 
SN  - 0324312105   
PY  - 2006///
CY  - Australia
PB  - Thomson South-Western, 
KW  - Corporations
KW  - Publics relations
KW  - Marketing
KW  - Management
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -