Middleton, Victor T. C.    <br/><br/>
Marketing in travel and tourism /  
Victor T.C. Middleton    
 - 2nd.ed.    
 - Oxford :  Butterworth-Heinemann,   1994.    
 - xii,393p.:   ill.;   25cm.    
<br/><br/><label>ISBN: </label>0750609737    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--marketing