TY  - BOOK
AU  - Hulbert,James Mac
AU  - Piercy,Nigel F.
TI  - Total integrated marketing : : breaking the bounds of the function / 
SN  - 0684848678   
PY  - 2003///
CY  - New York
PB  - Free Press, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -